Key facts about the Mobile Advertising space


Second screen no more?

Report reveals mobile apps rank No.1 for consumer engagement (Opera, Q1 2016)

Interactive Video

Brands and agencies will need to abandon traditional online video assumptions to fully embrace interactive video and dynamic content. (MediaCom, November 2016)

Mobile Viewing Habits

Mobile has overtaken other connected devices as primary internet device (Ofcom, August 2015)

53% of all content distributed by broadcasters is watched on mobile (Ooyala, June 2015)

367% increase over the past 2 years (Ooyala, June 2015)

Video will account for 70% of mobile traffic by 2021 (Ericsson, Dec 2015)

In a recent survey by the CMA (April 2016):

Video is growing increasingly central to Marketing strategies

58% of marketers will increase their video content budget

48% of marketers surveyed believe Entertainment is the most effective